search engine optimisation

SEO is one of our core strengths

We are strong in SEO. Most of are clients traffic is built around great keyword strategy, technical SEO and making sure that all the digital assets are optimised for search. We can then work alongside the content managers or PR to continue the optimisation through blogs and social media.

1 | Full technical appraisal

We take a good look at the web pages and web code we can make a quick assessment of the website health. Then we employ a number of paid applications and browser tools which crawl and monitor your website. Data including linking, search visibility, keyword strength. If we are able to access analytics we can then assess how visitors are behaving on your website.

The website may be held back in search engines like Google with

  • broken links
  • slow loading speed
  • page errors e.g. 404s
  • low content level
  • duplicate content
  • bad keyword density
  • bad link structure

In severe cases this can lead to penalites being applied to a website which seriously effects the rank position of your site.

2 | SEO & Competitor analysis

We identify competitor websites based on search rankings, the services you provide and your price. We check how search engine friendly the website main areas:

  • structure
  • meta and image tags
  • heading placement
  • keyword density of home and landing pages.
  • URLs structure and keywords
  • Linking authority

In all cases we follow Google guidelines

3 | Keyword strategy

Targeted keywords for top 5 positions

We carefully select a range of keywords that will potentially rank the website in the top page of Google. We have seen over time that clients benefit for keywords results in the top 5 positions . Selection depends on the website competition, how relative the keywords are to your business and its services.

Building Authority for long term ROI

We prefer to build a websites link strength and content build rate. With this overall website authority (strength). Then we focus on landing pages for key words and eventually then every page can carry authority and rank for keywords. Further on then blog posts can target new keywords and traffic measured for each individual page

Customer research

Some of the best research can come directly from your current customers. You can pose a question such as “what would you put in Google to find a business like ours”. This can lead to understanding the different channels customers use.

Google Ads keyword tool

Google provides a keyword selection tool that can be used to understand how compeitive and expensive Google adverts are for a particular keyword. This can help us quickly understand paid click though traffic. We can often find high traffic click thorughs where the organic search is uncompetitive.

Refining the strategy over time

Since the competition is increasing and Google’s algorithm is evolving, nothing stands still. So we have a continuous refinement policy.

4 | Local Optimisation

Optimisation for Google Maps

Map apps on phones tablets and desktop are regularly used to search for businesses often locally. Lets say your in the city and want to find a coffee shop. Just writing “café” into Google maps will produce a number of results based on keyword strength and how close they are. If your looking for a service in a neigbouring city then you can place the city name and the service into the search box.

Local optimization is relatively new and the algorithm is changing rapidly but at the time of writing we look at:

  • You address presence on the website
  • Address presence of inbound links from directories
  • Localised keyword density
  • Reviews